๐ขย Advertisements
ChatGPT can help us generate ad copy and promotional images, which is very helpful for marketing and brand building. Usually, a product will have a main tagline that conveys the design concept or promotes the benefits of the product. We can try to generate the copy directly and see if ChatGPT has any good ideas. Let's say our product is a hiking shoe. How can we get satisfactory ad copy and promotional images?
Background Researchโ
ChatGPT can help you quickly familiarize yourself with the background of a field. We will further introduce how to turn ChatGPT into a learning assistant in later chapters.
Prompt
๐ก I want to create an ad copy and image for my product. What should I pay attention to? Please list the key points.
AI Output
If you want to create an ad copy and image for your product, here are the key points to pay attention to:
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Some of these points are things that I, as a layman, have learned for the first time. So let's move on and ask ChatGPT to generate a complete ad plan for us.
Ad Planโ
ChatGPT generated a very complete promotional campaign. We can follow its output of points 2 and 3 to further develop our titles and copy based on the characteristics of lightweight, non-slip, and breathable. We can also use elements such as appearance, material, and details to create images that attract people to buy.
Prompt
๐ก My product is a hiking shoe. Give me a complete ad plan. Please output it in list form.
AI Output
Here is a complete ad plan for your hiking shoes:
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Promotional Imagesโ
Let's create a promotional image:
Prompt
๐ก I need a promotional image for hiking shoes.
The purpose of this image is to serve as an ad for my hiking shoes.
Highlight the durability, waterproofing, and comfort of the hiking shoes in the image. I want the image to be in a hiking scenario.
Can you describe this ad image in detail for me?
AI Output
Sure, I can help you describe this promotional image for your hiking shoes. This image should attract the attention of hiking enthusiasts and highlight the durability, waterproofing, and comfort of the shoes.
First, the scene should be set on a hiking trail or at the foot of a mountain. Choose a challenging trail to showcase the performance of the hiking shoes. It is recommended to choose bright weather to highlight the colors and details of the hiking shoes.
In the image, there should be a hiker wearing these hiking shoes. This person should be wearing full hiking gear, such as hiking poles, a headlamp, a hiking hat, etc., to highlight the professionalism of the hiker.
The hiking shoes should be the main focus of the image. Use a close-up to highlight the details of the hiking shoes. The texture and fabric details on the shoe surface should be clearly visible. At the same time, showcase the functionality of the hiking shoes, such as the slip-resistant sole and waterproof material.
Finally, consider adding some text to describe the features of the hiking shoes, such as "Durable, Waterproof, Comfortable." Place the text in the corner or edge of the image to provide consumers with product information.
In summary, the promotional image for the hiking shoes should be high-definition, realistic, and natural, highlighting the features of the hiking shoes, attracting the attention of hikers, and promoting product sales.
Here, I used an instant image generation site Stable Diffusion Online. You can copy the descriptive text generated in this step to the Stable Diffusion Playground and generate it with one click.
Prompt
๐ก Describe this image in English.
AI Output
Sure, I can help you describe this promotional image for your hiking shoes. The image should be set in a hiking environment and highlight the durability, waterproofing, and comfort of the shoes. A hiker wearing the shoes should be featured on a challenging trail or at the foot of a mountain, showcasing the shoe's performance. The image should also emphasize the details and functionality of the hiking shoe, such as the slip-resistant sole and waterproof material. Additionally, some text can be added to the corner or edge of the image to describe the product's features.
In the end, we successfully generated four images.
Ad Copyโ
With the promotional images ready, let's try generating the ad copy next.
Prompt
๐ก Generate ad copy based on the above images, emphasizing the product's lightweight, non-slip, and breathable features. The copy should be within 100 words.
AI Output
The hiking journey is long, and accompanying you up the mountain is this pair of companions under your feet. Our hiking shoes are lightweight and comfortable, breathable and sweat-wicking, allowing you to stand firm even on steep mountain paths. Designed for hikers, the non-slip sole ensures every step is securely planted. No matter how many peaks you climb, these shoes will be your most trusted gear.
If you feel the generated copy is not concise or creative enough, try giving it a few examples.
Prompt
Example #1: Just do it. Don't be the next someone, be the first you!
Example #2: Conquer yourself; the heart is the wildest mountain.
Example #3: Put the most playful heart into the most understanding body.
Write a hiking shoe ad copy in the style of the above examples, within 20 words.
Product Namingโ
Besides promotional images and ad copy, a creative product name will stand out, making your product more attractive and boosting sales.
Prompt
๐ก Help me come up with 10 creative product names for my hiking shoes, reflecting the connection to hiking.
AI Output
1. Peak Pursuer 2. Summit Soul 3. Altitude Stride 4. Peak Leaper 5. Trail Leader 6. Cliff Trekker 7. Steadfast Ascent 8. Mountain Ramble 9. Peak Monarch 10. Ultimate Summit
At this point, we have successfully generated the product name, ad copy, and promotional images.